C-Metrics

C-Metrics^™ is an additional service outside of the InfoMetrics Program. C-Metrics^™ data is built from InfoMetrics^® distributors and national distributor partners’ shipments to retail. C-Metrics^™ provides critical performance measurements at:

Total US and five regional levels
Manufacturer, brand family and SKU across all NACS categories
Projected store dollar sales, units shipped and percent distribution
Weekly updates

C-Metrics^™ is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics^™ subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics^™ can drive your business.

C-Metrics Updates

Category	%Dollars Change vs YAGO	%Unit Change vs YAGO
Candy - Breath Mints	-2.6%	-5.0%
Candy - Chocolate Bars/Packs	-0.8%	-7.5%
Candy - Gum	-1.7%	-5.5%
Candy - Non-chocolate Bars/Packs	-7.3%	-11.4%
Candy - Novelties	-19.6%	-20.1%
Candy - Repacked Peg Candy	-2.7%	-5.5%
Cigarettes - Economy/Value	-3.4%	-5.3%
Cigarettes - Mid-Level	6.1%	7.1%
Cigarettes - Other Cigarettes	-6.4%	-12.2%
Cigarettes - Premium/Super Premium	-2.9%	-8.4%
Other Tobacco/ Nicotine Products - Smokeless	-4.2%	-10.6%
Other Tobacco/ Nicotine Products - Vaping	11.7%	6.8%
Total Alternative Snacks	1.2%	-4.3%
Total Candy	-2.4%	-7.3%
Total Categories	-1.1%	-6.2%
Total Cigarettes	-1.7%	-5.6%
Total Cold Dispensed Beverages	5.7%	-3.0%
Total Foodservice	-2.9%	-4.8%
Total Health & Beauty Care	-0.7%	-4.8%
Total Hot Dispensed Beverages	-6.0%	-5.4%
Total Other Tobacco/ Nicotine Products	1.7%	-7.6%
Total Packaged Sweet Snacks	-4.3%	-6.0%
Total Salty Snacks	-4.0%	-6.4%

Source: MSA C-Metrics Data, 13 weeks ending 8/15/26. Find out more.

C-Metrics Data

C-Metrics

C-Metrics Updates

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